MEDIA SHOUT-OUTS

Inc. Magazine

Top 10 Marketing Books of 2014

http://www.inc.com/geoffrey-james/top-10-marketing-books-of-2014.html

 

Speaker SXSW 2015

Humans Not Consumers

http://schedule.sxsw.com/2015/events/event_IAP37944

 

Chicago Tribune

Hillary Hate Skin Deep

http://www.chicagotribune.com/suburbs/daily-southtown/opinion/ct-sta-mcgrath-hillary-clinton-st-0918-20160915-story.html

 

Transworld Business

Executive VP Of Deutsch LA Douglas Van Praet On Unconscious Branding

http://business.transworld.net/features/executive-vp-deutsch-la-douglas-van-praet-unconscious-behaviorism-marketing/#VghQX6T1meGPAxTE.97

 

Huffington Post

Organization Matters: Organize Your Life and Your Business Around You

Stedman Graham Author, Speaker, Entrepreneur

http://www.huffingtonpost.com/stedman-graham/organization-matters-organize-your-life-organize-your-business_b_6358140.html

 

Neuromarketing World Forum

Keynote Speaker

http://www.neuromarketingworldforum.com/speakers/douglas-van-praet

 

The Telegraph UK

'Neuromarketing': can science predict what we'll buy?

http://www.telegraph.co.uk/news/science/science-news/9984498/Neuromarketing-can-science-predict-what-well-buy.html

 

CONTRIBUTING WRITER/Fast Company

The Distraction of Data: How Brand Research Misses The Real Reasons Why People Buy

In the latest in his series on neuroscience and marketing, Douglas Van Praet discusses why traditional research on “brand awareness” misses what really drives a buy, and the power of positive and negative associations in moving markets.

http://www.fastcocreate.com/1683398/the-distraction-of-data-how-brand-research-misses-the-real-reasons-why-people-buy

 

The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

Douglas Van Praet argues that while decision making is governed by our emotions, brands should still provide people with a logical lifeline (but they should steer clear of research that lets the post-rationalizing tail wag the emotional dog).

http://www.fastcocreate.com/1682962/the-end-of-rational-vs-emotional-how-both-logic-and-feeling-play-key-roles-in-marketing-and-

 

The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

Douglas Van Praet discusses the importance of emotion in decision making (and everything else) and how his agency’s blockbuster “The Force” may not have made it through the traditional research process.

http://www.fastcocreate.com/1682625/the-myth-of-marketing-how-research-reaches-for-the-heart-but-only-connects-with-the-head

 

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

Douglas Van Praet argues marketers should focus less on conquest and more on unleashing the imagination of creators and customers.

http://www.fastcocreate.com/1682406/we-re-marketers-not-soldiers-how-combative-competition-is-killing-creativity

 

I’m Not Your Consumer: How Research Misses The Human Behind The Demographic

Deutsch’s Douglas Van Praet discusses how focus-group feedback, and the whole notion of the consumer, are misguided and how research should focus on understanding the unconscious and improving human lives.

http://www.fastcocreate.com/1682193/im-not-your-consumer-how-research-misses-the-human-behind-the-demographic

 

Research—You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity

If you think consumers are telling you what they want in traditional research, you’re wrong. Deutsch’s Douglas Van Praet argues that marketers must look to unconscious behavior for real creative breakthroughs.

http://www.fastcocreate.com/1682036/research-youre-doing-it-wrong-how-uncovering-the-unconscious-is-key-to-creativity

 

CONTRIBUTING WRITER/PSYCHOLOGY TODAY

The Paradox of Information: More Data Is Making Us Dumber

Your smartphone might actually be making you stupid.

https://www.psychologytoday.com/blog/unconscious-branding/201604/the-paradox-information-more-data-is-making-us-dumber

 

Is The Internet Making Us Racist?

New research reveals a surprising consequence of life online.

https://www.psychologytoday.com/blog/unconscious-branding/201512/is-the-internet-making-us-racist

 

Why Image Is Everything

Recent research reveals that image and emotion beat fact and logic.

https://www.psychologytoday.com/blog/unconscious-branding/201508/why-image-is-everything

 

How Marketers Manipulate You Into Becoming Their Friend

Shocking research reveals why you like people (and companies) that deceive you.

https://www.psychologytoday.com/blog/unconscious-branding/201505/how-marketers-manipulate-you-becoming-their-friend

 

Why Feelings Will Always Beat Facts

New research reveals what really influences us (and it's not what we think).

https://www.psychologytoday.com/blog/unconscious-branding/201503/why-feelings-will-always-beat-facts

 

Empathy is Not a Choice

Why we shouldn’t blame Millennials for being selfish.

https://www.psychologytoday.com/blog/unconscious-branding/201502/empathy-is-not-choice

 

How Your Brain Forces You to Watch Ads

…and how you can learn to ignore them.

https://www.psychologytoday.com/blog/unconscious-branding/201410/how-your-brain-forces-you-watch-ads

 

Why Email Is Only 7 Percent as Effective as Talking

... and 4 ways to make it better.

https://www.psychologytoday.com/blog/unconscious-branding/201407/why-email-is-only-7-percent-effective-talking

 

An Open Letter to Advertisers — We Are Not Your “Consumers”

Consumers are not in control. Advertising is out of control.

https://www.psychologytoday.com/blog/unconscious-branding/201403/open-letter-advertisers-we-are-not-your-consumers

 

7 Unconscious Errors We Make When Buying Brands

Our purchase decisions can be highly irrational and costly.

https://www.psychologytoday.com/blog/unconscious-branding/201401/7-unconscious-errors-we-make-when-buying-brands

 

How Advertising Infects Your Children’s Minds (And Yours)

Contagious ad memes will spread unless you become aware of what drives them.

https://www.psychologytoday.com/blog/unconscious-branding/201310/how-advertising-infects-your-children-s-minds-and-yours

 

How We Convince Ourselves To Buy Products We Don't Need

Are You Unconsciously Seeking Permission To Spend More Money On Brand New Stuff?

https://www.psychologytoday.com/blog/unconscious-branding/201303/how-we-convince-ourselves-buy-products-we-dont-need

 

The Most Powerful Weapon Of Influence In Human History

How To Gain Back Control Of Your Decisions And Your Future.

https://www.psychologytoday.com/blog/unconscious-branding/201212/the-most-powerful-weapon-influence-in-human-history

 

How the Media Manipulates You Without Your Knowing

Unconscious tactics guaranteed to win you over (and how you can use them too).

https://www.psychologytoday.com/blog/unconscious-branding/201212/how-the-media-manipulates-you-without-your-knowing

 

Unconscious Branding

Elucidating the unconscious mind helps marketers help consumers.

https://www.psychologytoday.com/blog/unconscious-branding/201211/unconscious-branding