DUE TO POPULAR INTEREST WE HAVE ADDED AN EVENING SESSION
Learn Why Content Goes Viral
Join Us TUESDAY, OCTOBER 25, 2016 for aN EVENING of ILLUMINATING insights and game changing branding tools. LEADING BRAND STRATEGIST, BUSINESS THOUGHT LEADER AND BEST-SELLING AUTHOR DOUGLAS VAN PRAET WILL TEACH YOU WHY CONTENT GOES VIRAL BASED ON HIS PROPRIETARY METHODS.
when: TUESDAY October 25, 2016
TIME: 6pm REGISTRATION, 6:30PM to 9:30pm WORKSHOP
LOCATION: NEUEHOUSE HOLLYWOOD, LOS ANGELES, CA
cost: $150.00 per ticket
The question every marketer in the world wants to know is how to create branded content that spreads effortlessly throughout the Internet. What makes one ad a global cultural phenomenon and another go completely unnoticed?
In this presentation, branding expert and strategist, keynote speaker, neuroscience marketing pioneer and author Douglas Van Praet will unveil the hidden process of why ideas spread online, using the latest from behavioral science and examples of some of the most shared content ever.
Douglas will teach you his proprietary Lucky Sevens: 1) The Seven Step process for behavior change and 2) The Seven S’s, explaining the structure of ideas that spread online. These insights will give you practical hands on tools that you can apply immediately to your own marketing efforts.
This presentation gives you the chance to connect with like-minded individuals, make new friends and contacts at NeueHouse Hollywood, a new and innovative workspace for those in the film, design, fashion, branding, architecture and art industries.
You’ll return to work inspired and energized, ready to implement everything you’ve learned.
Meet Douglas afterwards. Chat and ask questions.
WHAT YOU’LL Learn:
- Learn the hidden universal human needs that trigger rapid sharing online
- Find out how to trigger emotions that automatically drive engagement with your content
- Learn how to leverage the key steps to human decision-making while creating content that generates business results
- Understand the real reasons memes and content went viral with an in depth analysis of the most shared branded content ever
Douglas Van Praet is a renowned branding expert and strategist, keynote speaker, neuroscience marketing pioneer and best selling author. Inc. Magazine named his book, Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing, one of the “Top Ten Marketing Books of 2014”. He is also a contributor for Fast Company and Psychology Today.
His approach to marketing draws from unconscious behaviorism and applies neurobiology, evolutionary psychology and behavioral economics to business challenges. He has helped some of the world’s most iconic brands create effective, award-winning campaigns and branded content. He is the brand strategist behind Volkswagen’s “The Force/Mini Darth Vader” ad, which became the most shared ad ever and remains the most shared Super Bowl commercial of all time.
Douglas has been featured in international news media including: Time Magazine, Forbes Magazine, Inc., Fast Company, Business Insider, Psychology Today, UK Telegraph, BBC News, NPR, SiriusXM, Contagious Magazine, Communicate/Advertising Age, Huffington Post, WOR News in New York City, Khaleej Times and Expert Marketer Magazine.
LOCATION: NEUEHOUSE, HOLLYWOOD
6121 SUNSET BLVD, LOS ANGELES, CA 90028
6:00 - 6:30 PM
6:30 - 7:30 PM
KEYNOTE: The Seven steps to behavior change, how EMOTIONS DRIVE DECISIONS
7:30 - 7:45 PM
7:45 - 8:45 PM
THE Seven S’s: The Structure of Why Ideas Spread
8:45 - 9:00 PM
9:00 - 9:20 PM
A CASE STUDY: VOLKSWAGEN, THE FORCE/MINI-DARTH VADER,
MOST SHARED SUPER BOWL AD EVER